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“We’re delighted to be working with Mentor Interactive and ClosetMaid, and to have won the confidence of these major brands is a real credit to our team,” said Bill Aurnhammer, CEO. Our team’s passion for education and our experience with branded mobile apps, digital innovation and technical expertise seems to be resonating well with our clients.”

“For businesses today, presence in the ever expanding universe of mobile smart device technology has become a necessity, rather than a luxury. 91% of the top 100 brands in the world now have a presence in at least one of the major mobile applications stores,” he added. “Savvy iPhone and Android users have come to expect apps that entertain or provide a useful service from the companies that they patronize. This captive audience is a prime opportunity for advertising, marketing, and brand recognition.”

About Aurnhammer, LLC

Aurnhammer, LLC, (http://www.aurnhammerllc.com ), headquartered in New York City, is a creative media, custom design and development company specializing in branded smart applications for mobile. Aurnhammer has provided creative solutions for clients such as: Sony Music Entertainment, Showtime Networks, Kohler, Foxwoods Resort Casino, Lumber Liquidators, Bass Pro Shops, Mass Mutual, Bowers & Wilkins, Extra Innings, Stanley Hand Tools, Russian Standard Vodka, Century 21 Real Estate, and Planet Fitness. Besides technological skill in coding and programming, the Aurnhammer team brings experience in the fields of film and television production, digital arts, and graphic design. At the company’s core is a solid team of strategists, designers and programmers who work in a variety technologies and platforms to flawlessly bring these ideas to life. Visit http://www.aurnhammerllc.com and “Follow” @AurnhammerLLC on Twitter.

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MEDIA CONTACT: Alison Minaglia, TechnologyPR for Aurnhammer aminaglia@technologypr.com or (917)902-3404

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New York, NY, May 18, 2012 –(PR.com)– Aurnhammer, LLC (http://www.aurnhammerllc.com), a digital strategy and execution company, announced today that it will present “Building Branded Apps into Your Mobile Strategy” at a free meetup event hosted by Creative Village at Hive at 55 at 7 – 9 p.m. on May 23, 2012. The presentation will include case studies of Aurnhammer client work and a discussion on how brands can navigate the mobile space.

Go to http://www.pr.com/press-release/413632 for more information.

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The “Tear Art” app is based on the creative visual technique pioneered in Paris during the late 1940s, when legendary nouveau realisme artists like Francois Dufrene and Mimmo Rotella combined mass market visuals with street art by tearing off sections of posters on public walls, partially revealing the layers of earlier posters beneath. The resulting juxtapositions were by turns comical, jarring, ironic, and strangely beautiful.

The new “Tear Art” app brings this opportunity for spontaneous creativity and “accidental” art to Apple’s suite of mobile platforms. By dragging a finger across the screen, a “Tear Art” user slashes away at the top image, uncovering what is below. (Dragging quickly creates a bigger tear; dragging slowly makes a smaller, more precise cut.) “Tear Art” comes with five layers of pre-loaded images, plus a tool to import additional images from the user’s own libraries of photos and album covers, or from anywhere on the web. The images created by “Tear Art” users can also be shared via Facebook, Twitter, and a slew of other social media platforms, as well as through e-mail. “Tear Art” has especially captivated users of Instagram, where users are creating and sharing images at a furious pace, alternately inspiring and competing with each other. On Instagram and Twitter, indexing pieces of “Tear Art” with hashtags makes it easy not only to share, but also to search for works themed to a user’s specific interests.

“‘Tear Art’ is already being used in ways we hadn’t thought of,” says Aurnhammer president and co-founder Paul McCarthy. “Because we made it so simple to use, kids and amateurs love it. But professional artists, liberated from complexity, are also embracing ‘Tear Art’ as a way to blend the intentional and incidental in ways that surprise even themselves.”

“Tear Art” is inspired by the decollage movement that took hold among European artists in the mid-20th century. Named for the French word meaning “to take off” or “unglue,” decollage was both literally and figuratively the opposite of collage, which seeks to create art by adding new elements. Decollage instead reveals art by stripping away pieces of what is already there. Artists like Marcel Marien wandered the streets of European cities slashing away pieces of advertising and public notices, exposing (and juxtaposing) the layers of previous images hidden beneath. The resulting “lacerated posters” became a movement among Surrealists, and are now remembered as some of the earliest examples of Pop Art.

“The creative spark that inspired the first pieces of ‘Tear Art’ decades ago are still there in everybody,” said Bill Aurnhammer, co-founder and CEO of Aurnhammer. “It is an impulse that’s spontaneous and a little bit rebellious. But the opportunity to practice decollage in the 21st century has almost disappeared: Street posters have been largely replaced by flat-panel LCD screens, and trying to tinker with either one might get you arrested. So we’ve created a digital palette and tool that lets everybody try their hand at revealing what’s buried beneath the surface.”

“‘Tear Art’ lets anybody mix not only different images, but also textures and exposures and other media, like type,” agrees McCarthy. “And this format allows users to select the images they’ll be working with, rather than being limited to what they happen to find. And being able to choose pictures that have a personal significance leverages the technology to allow for a much deeper kind of creativity. Pulling layers away from the surface is not only fun – it can actually reveal to you things about yourself.”

Device Requirements:
* iPhone, iPod touch, and iPad
* Requires iOS 4.3 or later
* 9.3 MB

Pricing and Availability:
Tear Art 1.2 is only $0.99 USD (or equivalent amount in other currencies) and available worldwide exclusively through the App Store in the Photo & Video category.

Aurnhammer
Tear Art 1.2
Purchase and Download
Screenshot 1
Screenshot 2
App Icon

Aurnhammer LLC, a MacHammer company, is a creative media, design and development firm specializing in branded smart device applications for the mobile space. Company founders, Bill Aurnhammer and Paul McCarthy, have a combined 40 years media, design and development experience, providing creative solutions for clients such as: Sony Music Entertainment, Showtime Networks, Kohler, The New York Jets, Foxwoods Resort Casino, Lumber Liquidators, Bass Pro Shops, Mass Mutual, Bowers & Wilkins, Extra Innings, Getty Images, Oldcastle, The Milwaukee Bucks, Lincoln Center, Stanley Hand Tools, Russian Standard Vodka, Clorox, Century 21 Real Estate, Planet Fitness and Viacom. Copyright (C) 2011 Aurnhammer LLC. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries.
Source: http://appmodo.com/60152/introducing-tearart-only-on-the-app-store/

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Developed by Aurnhammer LLC, the Mobile Instructor app allows users to record and upload video and then provide their own commentary using a “white board” technique. Retailing for $4.99, the app also gives access to online ordering at Extra Innings’ Pro Shops where baseball and softball equipment and apparel can be purchased directly through the app as well as access to the Extra Innings center finder. Alerts for special events such as hitting and pitching clinics and exclusive Pro Shop retail offers are also available.

Through the app, the user has the choice to submit the recorded videos to Extra Innings instructors, most of whom are ex-Major League and Minor League ball players, for professional analysis. Video submissions are sold in bundles of three; one submission with three videos costs $14.99, three submissions with nine videos for $39.99 and six submissions with 18 videos for $74.99. Submissions purchased do not expire. For a limited time, Extra Innings is giving away one free analysis submission with the download.

Users can take video of a baseball or softball player in action and submit that video through the site. Within 48 hours an Extra Innings instructor will respond with critique of the player’s form and technique and show where improvements can be made. By entering a zip code, if the user is near an Extra Innings facility, the videos will be critiqued by an instructor from their local Extra Innings facility. If the user does not have an Extra Innings facility nearby, the videos will be reviewed by instructors at Extra Innings’ company headquarters.

“This is groundbreaking within the industry,” said Extra Innings’ founder Rob Nash. “Whether you’re a parent with little knowledge of baseball looking to give your child a leg up or an elite player who is having a bad day during a tournament, our instructors can help improve any player’s game. Additionally, if players are already receiving personal instruction at an Extra Innings facility, these videos will make in-person instruction sessions more effective.”

From its inception, Extra Innings recognized the strong demand for a specialized baseball/softball training center that also sold apparel and equipment. The first Extra Innings was opened in 1996 as a small 8,000-square-foot facility in Danvers, Mass., outside Boston, by Nash and Joe Luis, former minor-league players from the same Massachusetts town who had each been providing baseball instruction on their own after their playing careers ended. Recognizing the strong demand for a specialized baseball/softball training center that also sold equipment, Extra Innings moved into its flagship 17,000-square-foot facility in Middleton, Mass., in 1998.

The Extra Innings Franchise Company was started in 2004 to franchise the unique and profitable business model throughout the United States. Extra Innings has nearly 40 locations in 17 states in all regions of the country and projections call for close to 60 locations to be in operation by the end of 2012. For more information, visit http://www.eifranchise.com.

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